Page views alone cannot tell you whether a website is working. Define business outcomes and track the steps that lead to them.
What to focus on
Measure qualified enquiries, purchases, booked consultations, conversion rate and lead source. For longer sales cycles, connect website analytics with CRM outcomes so marketing is evaluated against revenue quality rather than clicks alone.
Practical next step
Choose one improvement you can implement this week, assign an owner and measure whether it improves enquiries, purchases or another meaningful business outcome.
Need help with your website or online store? Talk to Mmaps Tech about a practical solution for your business.