You do not need to transform every channel at once. A focused 30-day sprint can fix the foundation, publish useful content and create a repeatable follow-up system.
What to focus on
Week 1: clarify offer, audience and conversion goals. Week 2: improve core service pages and tracking. Week 3: publish search-led content and distribute it socially. Week 4: add email follow-up, review lead sources and plan the next month based on evidence.
Practical next step
Choose one improvement you can implement this week, assign an owner and measure whether it improves enquiries, purchases or another meaningful business outcome.
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